Web Survey Bibliography
One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the comparison of Web-based and paper-and-pencil surveys is inconclusive, we empirically examine the equivalence of online and traditional mail surveys in a marketing context.
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Web survey bibliography - de Ruyter, K. (4)
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.